Free Online Course From Accenture About Digital Marketing, Digital Skills Available Now.
Free Online Course From Accenture About Digital Marketing, Digital Skills Available Now. Learn about some of the different digital marketing strategies and techniques that are available for businesses to use.
What topics will you cover?
Week 1 – How to use digital marketing
- Introduction to digital marketing
- Display and pay-per-click advertising
Week 2 – Digital marketing techniques
- Search engine optimisation
- Email marketing
- How to integrate these techniques
What will you achieve?
By the end of the course, you’ll be able to…
- Describe what digital marketing is
- Explain why digital marketing is important for businesses
- Describe the different types of digital marketing including; display advertisements, pay per click, search engine optimisation, and email marketing
- Explain how the different digital marketing methods can deliver value to businesses
- Identify the key features that should be included in a digital marketing strategy
- Describe how businesses can use data to target customers in their digital marketing campaign
- Explain the benefit and importance of integrating different digital marketing techniques
This course includes ?
Accenture are offering everyone who joins this course a free digital upgrade, so that you can experience the full benefits of studying online for free. This means that you get:
- Unlimited access to this course
- Includes any articles, videos, peer reviews and quizzes
- Tests to validate your learning
- A PDF Certificate of Achievement to prove your success when you’re eligible